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The MIMCO Design Project

reimagine
  OUR ICONIC MIMCO BUTTON BAG

#mimcodesignproject

VOTING HAS CLOSED


1210  
Designer:   Anneliese Sullivan


YOUR INSPIRATION

I was inspired by trends coming in full circle in the last 20 years. Givenchy was an influence as I felt its aesthetics were suited to Mimco's fashion identity of hybrid organic and mechanic styles, mixing the traditional with the futuristic. Givenchy FW15 featured pearls and black crystals, South American influences and also referenced the makeup of their SS97 campaign, which used a prolific amount of gold.

Mimco, you should pick me as the winner because this bag is stylish, unique and a tribute to the last twenty years of fashion, as well as being akin to your brand identity.

DETAILS & DIMENSIONS

My button bag is a contemporary reimagining of a classic style, combining high fashion influences with stylish wearability. The bag is mainly leather with gold hardware, and the pockets are embroidered with a triangular geometric pattern. The buttons are the statement of the piece - pearly and surrounded by black crystals in a gold claw setting. The leather zip pull also features crystal detailing along its edges

It is the same size as the original button bag, 26cm (height) x 38cm (width) x 18cm (depth), with a 76cm standard length shoulder strap (incl. hardware).

MATERIALS & HARDWARE

I have chosen to combine materials used in previous Mimco designs for optimum brand unity, with unique feature materials to create a design that will catch the consumer's eye on the shelf and online.

The bag is made from polished cow leather with shiny gold plated hardware, with embroidered nylon external pockets. The buttons are made from/coated in a pearlescent material and surrounded by tiny Swarovski Jet crystal chatons (1mm diameter) in a gold plated claw setting.




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